Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.


Do Your Own Keyword Research

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find the value in our business.

Using the Right Keywords

Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.

Long-tail keywords, on the other hand, may not be as frequently typed into a search engine—think, “Egg” vs. “Poached Egg with Avocado and Bechemel”. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.

Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte, but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.

Avoid Keyword Stuffing

Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered a taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.

Now that you’ve read through these tips, you’re ready to become an SEO expert too!

Unlocking the Potential of Google’s Bard 2: Revolutionizing Chatbot Technology

As technology progresses, chatbots have become an increasingly important aspect of our daily lives. With advancements in artificial intelligence (AI), chatbots are continuing to evolve and become smarter than ever. One such breakthrough in AI chatbot technology is...

Why It Is Essential For Your Business To Have a Google My Business Listing

Why it is Essential For Your Business To Have a Google My Business Listing,and How to Set One Up   Introduction In the digital age, having an online presence is crucial for businesses of all sizes. More than ever, consumers are using the internet to search for...

What are Airtags? and How Can I Use Them?

What are Airtags ? How can they make my life better ? AirTags are small tracking devices created by Apple that can help you locate misplaced or stolenitems with the Find My app. They are easy to use and can be attached to your keys, backpack, or anyother item you want...
What are Airtags? and How Can I Use Them?

What are Airtags? and How Can I Use Them?

What are Airtags ? How can they make my life better ? AirTags are small tracking devices created by Apple that can help you locate misplaced or stolenitems with the Find My app. They are easy to use and can be attached to your keys, backpack, or anyother item you want...

Div Builder by Elegant Themes

Div Builder by Elegant Themes

Elegant Themes' Divi Builder is a robust and intuitive WordPress website creator. Divi Builder by Elegant Themes is a website builder worth considering if you want to make a beautiful and functional site for your company. One of the most widely used and flexible...

Divi Elegant Theme and Elementor – and find out which one is best for you.  Read now!

Divi Elegant Theme and Elementor – and find out which one is best for you. Read now!

Elegant Themes’ Divi Builder is a robust and intuitive WordPress website creator.
Divi Builder by Elegant Themes is a website builder worth considering if you want to make a beautiful and functional site for your company. One of the most widely used and flexible WordPress themes and plugins, Divi Builder makes it simple to create a website that fits your exact needs. In this article, we’ll look at the pros and cons of Divi Builder to help you decide if it’s the right fit for your website.

Subscribe to Our Newsletter

Copyright © 2023 Divi. All Rights Reserved.

Pin It on Pinterest

Share This